Independent AI product practice

I design AI systems for fashion & retail brands.

Applied AI products, intelligent workflows, and generative experiences built around a simple standard: they must create real business value.

Product strategySystem architectureFull-stack buildGenerative AI
BUILD MODEProduct + systemPRINCIPLEHuman in controlOBJECTIVECommercial value

How we work

How a brief becomes ship-ready work.

Five stages every project travels, whether it is a visual campaign or a full system. Stages one and four are where quality comes from — the AI works in the middle, not at either end.

01 / Brief

The business outcome, the constraints, and what counts as done.

02 / Direction

Brand rules, references, and the decisions that stay human.

03 / Generation

Models produce candidates at volume against those rules.

04 / Refinement

Selection, correction, and the rejects nobody ever sees.

05 / Delivery

Shipped assets or a running system, with handover.

INTELLIGENT PRODUCTION STACK
Gemini 3.1 Pro
Gemini 3.1 ProPrimary reasoning engine
DeepSeek Reasoner
DeepSeek ReasonerFallback reasoning route
Nano Banana 2
Nano Banana 2Image generation · 2048px
ElevenLabs Agents
ElevenLabs AgentsLive voice assistant
kie.ai
kie.aiModel aggregation layer
Next.js 15
Next.js 15Full-stack web systems
Google Cloud Run
Google Cloud RunServerless infrastructure
Cloud SQL · PostgreSQL
Cloud SQL · PostgreSQLRelational data store
Drizzle ORM
Drizzle ORMType-safe schema
Gemini 3.1 Pro
Gemini 3.1 ProPrimary reasoning engine
DeepSeek Reasoner
DeepSeek ReasonerFallback reasoning route
Nano Banana 2
Nano Banana 2Image generation · 2048px
ElevenLabs Agents
ElevenLabs AgentsLive voice assistant
kie.ai
kie.aiModel aggregation layer
Next.js 15
Next.js 15Full-stack web systems
Google Cloud Run
Google Cloud RunServerless infrastructure
Cloud SQL · PostgreSQL
Cloud SQL · PostgreSQLRelational data store
Drizzle ORM
Drizzle ORMType-safe schema

The next generation portfolio should not only say what you can do.

It should let people experience your thinking, receive value, and see a credible path to working with you.

Operations numbers

Every number here opens its own proof.

No marketing statistics — these are pulled straight from the systems, gallery, and library. Each one is a link you can verify yourself.

Selected systems

Proof through product thinking.

Each project is presented as a business system: the challenge, the architecture, the AI layer, and the value it creates.

Production Methods

Productized AI Playbooks & Workflows.

Structured production systems and battle-tested workflows built from real client architecture — not theoretical prompts.

PB/01Creative AI Workflow

Visual Campaign Engine

Nano Banana 2 · Brand DNA · Prompt system

A structured pipeline that turns a single product snapshot into consistent high-end editorial visuals and social campaign assets.

PB/02Retail Agent System

Autonomous Commerce Agent

Gemini 3.1 Pro · RAG · ElevenLabs voice

A conversational shopping assistant that handles product discovery, size guidance, cart recommendations, and human fallback.

PB/03Knowledge Workflow

Knowledge OS & Case Resolver

Vector search · PostgreSQL · Audit trail

A decision-support environment for regulated or complex data workflows with audit trails and structured human verification.

NAWA LAB / Free tool L/04

Find your highest-value AI opportunity.

Describe one real business challenge. The Opportunity Scan will translate it into a focused use case and immediate actions.

Four more free tools live in the lab
AI OPPORTUNITY SCANFREE · 2 MIN

Ways to work together

Clear offers. Concrete outcomes.

The free tools reveal the opportunity. The paid engagements turn the strongest opportunities into tested systems.

01

10 working days

AI Product Architecture Sprint

BEST FOR

A validated idea that needs a credible product and technical plan.

YOU LEAVE WITH

Product thesis, user journey, AI architecture, MVP scope, and build roadmap.

02

4–8 weeks

Intelligent Workflow Build

BEST FOR

A repeated business process with high manual cost or slow response.

YOU LEAVE WITH

A production-ready workflow with integrations, agents, approvals, and team handover.

03

4–10 weeks

Generative Brand Engine

BEST FOR

Fashion and retail brands that need consistent creative at scale.

YOU LEAVE WITH

Brand DNA system, campaign workflows, generation controls, and activation playbook.

Start a focused conversation

Have an opportunity worth building?

Share the business context, current friction, and what success should look like.

CONVERSATION CONTEXTAI product or system