Understand the product. Define the brand.
Start with product references and details that must stay true. Set the scene, model, lighting and visual language around your brand.
YOUR AI AGENCY · FROM IDEA TO OPERATION
Systems that sell.
Built around you.
Campaigns that create interest. AI agents that understand it. Business systems that help you follow through. For fashion, salons, bridal boutiques, dental practices and car dealerships—one creative and technical team.
Powerful tools. One creative direction. Built by NAWA.
GPT ImageEditorial images
GeminiReasoning
Nano BananaImage generation
ElevenLabsVoice agents
Kie.aiProduction models
DeepSeekReasoning
Next.jsWeb experiences
Google CloudInfrastructure
PostgreSQLConnected data
01 / SHOW THE WORK
NAWA / SELECTED MOTIONStop the scroll. Stay on brand.
Seasonal films, product imagery and campaigns for fashion and retail—plus creative direction tailored to beauty, bridal, automotive and service businesses. From the concept and script to the image, voice and final edit.
Plan your next campaign ↗Swipe to explore · tap a film to watch
Selected from NAWA’s published archive · AI-generated films · click to play, never autoplay audio.
02 / THE CREATIVE PRODUCTION SYSTEM
NAWA SUPER EDITORIALOne product. A whole visual world.
Super Editorial is our workflow for consistent production: creative direction, structured generation, approved references and human review. Tools and agents support the team; creative decisions stay intentional.
01Product reference
02Directed generation
03Human approval
YAFA / EDITORIAL STUDY01 / 03AI previews from the YAFA project. Physical product fidelity requires approval before publication.
Approve the hero. Build the collection.
Review one anchor image first. Then build supporting images, details and variations around that approved reference—not disconnected generations.
Human review. Channel-ready assets.
Review fabric, cut and colour, then prepare store imagery, campaign assets and platform formats. Unverified angles need real product references.
03 / YAFA · A RETAIL OPERATING SYSTEM
IN PRODUCTIONFrom the first piece. To the final report.
The online storefront is what the shopper sees. Behind it, we built a system connecting tills, branches, inventory, sales and invoices—then brought content and AI into the customer journey.
WHY THE CONNECTION MATTERS
A sale doesn’t end at checkout. It moves through the business.
For the owner, the value is the connection: what sold, where stock moved, how the transaction was recorded and what needs attention next. More than a polished storefront sitting above separate operations.
YAFARETAIL / OPERATING SYSTEM
Follow the productChoose a stage to see what happens behind it
01 / 04
Every piece starts with a clear identity.
Goods receiving, size and colour, barcode and storage location. Available, reserved and damaged stock are distinct states, with an inventory movement history the team can review.
The value: understand what can be sold and where to find it.
An explanatory system graphic, not an operational screen or real sales data.
The right view for each team. A wider picture for the owner.
Capabilities checked against the project and live admin interfaces. Open each area to see what it brings to the business.
POS & branchesA real shop-floor workflow.+
Branch and till selection, opening and closing shifts, cash, card or split payments, discounts and returns. Transaction monitoring, report archives and alerts for drawer discrepancies and unclosed shifts.
Structure day-to-day work and make each till or branch easier to follow.
Inventory & receivingKnow the piece, not just the count.+
Size- and colour-level stock, barcodes, warehouses and storage locations, goods receiving, adjustments and movement history. Dedicated branch inventory rules where needed, with available, reserved and damaged states.
Help the team locate a product and understand why its quantity changed.
Invoices & tax recordsDocuments connected to the transaction.+
Invoices and credit notes, pre-tax amounts, VAT and payment breakdowns. Till reporting and financial/tax exports, including sales-side PCN874 files and uniform-format audit files.
Supports an accountant’s review; not a claim of tax certification or automatic filing.
Sales & stock intelligenceBeyond the total. Down to the product.+
Consolidated daily branch reporting, cash/card splits, discounts and refunds. Product movement across shop-floor and online sales, with stale-stock, size-gap and stockout signals plus recommendations for review.
Help prioritise purchasing, offers and creative production.
Online & customer experienceA sales channel within the system.+
Catalogue, orders, payment, shipping, returns and customer management. Layan’s text and voice assistance and virtual try-on for selected garments support shopping, with the team available when needed.
Connect product discovery to assistance, ordering and fulfilment.
Creative productionThe same product. A story ready to publish.+
Image intake and product preparation workflows alongside editorial imagery and campaign films. Product references, creative direction and human review underpin approval before assets are used.
Make content part of operating the brand, connected to its products.
THE PRACTICAL SHIFT
For staffA clearer shop-floor workflow.
For the ownerSales and stock in context.
For accountingRecords ready for review.
Does your store need more than a website?
Start with how you sell and operate. Then connect the parts your business actually needs.
Discuss your retail system ↗
YOUR BUSINESS / YOUR CUSTOMER JOURNEY
Different businesses. One connected journey.
Attract with creative. Understand through conversation. Follow through with a system. We bring our commerce, production and agent experience to your business—and shape the workflow around it.
Fashion & retail
Make the collection the beginning—not the whole journey.
Bring the campaign, product discovery and everyday selling into one connected experience.
Connect my retail business ↗- 01ATTRACT
Editorial campaigns, product films and launch content.
- 02UNDERSTAND
An assistant that answers from your approved catalogue and captures buying enquiries.
- 03FOLLOW THROUGH
Connect stock, POS and online orders around your actual operation.
WHATSAPP / TELEGRAM / YOUR TEAM
An agent for customers. A copilot for your day.
On WhatsApp: approved answers, enquiry capture and staff handoff. On Telegram: owner summaries, alerts and tasks you approve before execution. We scope channels and permissions with you, then connect the right tools.
Scope your business agent ↗WORKFLOW CONCEPT
01A customer asks about your serviceWhatsApp
02The agent qualifies the need and asks consentApproved knowledge + scoped actions
03Your team gets a clear next actionEnquiry inbox / Telegram alert when connected
Scoped, custom implementations. Connections require the relevant accounts, permissions and platform approvals where applicable. No unsolicited campaigns or autonomous financial or clinical decisions.
YAFA × NAWA VIRTUAL TRY-ON
YOUR NEXT LOOK.
04 / VIRTUAL TRY-ON, INSIDE THE STORE
From ‘how would it look?’ to ‘try it on me’.
Give shoppers a way to visualise a garment on themselves without leaving the shopping journey. NAWA’s experience runs inside YAFA, connecting a shopper’s photo to selected products.
- One clear photoThe shopper uploads a photo using simple guidance.
- Choose a garmentSelect a store item to create a preview.
- A personal previewSee the look and continue exploring products.
Actual interface capture, not a fabricated try-on result. Previews are approximate, not sizing guarantees. Photo uploads happen on YAFA under its policies and usage limits.
05 / AGENTS WITH BUSINESS CONTEXT
VOICE / KNOWLEDGE / ACTIONA voice for your brand. A purpose behind it.
More than a chat box. An agent built around your business knowledge, appropriate permissions and the customer’s next step—with a clear path back to a person.
NAWA / KAMELNAWA’S VOICE ASSISTANT
Meet NAWA, in Kamel’s voice.
Ask about the work and services in Arabic or English. An example of a knowledge agent in the founder’s voice, connecting conversation to project context.
An AI clone of Kamel’s voice, not Kamel live. Starting a call requires your action and microphone permission; ElevenLabs processes audio to run the conversation.
ليانLAYAN / YAFA
PRODUCTS↔KNOWLEDGE↔ASSISTANCE
LAYAN · YAFA’S SHOPPING ASSISTANT
A conversation that helps you shop.
Layan helps shoppers discover products, understand options and continue their selection to the cart, using text and voice. Built around the store’s catalogue and customer experience, not generic replies.
Visit YAFA and meet Layan ↗Open the Layan button in the store. Voice is optional; the graphic illustrates the role, not a customer transcript or live connection.
For fashion, services and education: approved knowledge + defined actions + human oversight.
Design an agent for your business ↗06 / WHAT WE CAN BUILD FOR YOU
Start with what your business needs.
01
Commerce & business systems
A store that connects it all.
Online stores, checkout, stock, orders and POS. A practical foundation for selling and running your business.
Discuss my store02
Agents & automation
Give repetitive work to AI.
Customer assistants, connected workflows and internal tools. Designed around the way your team works.
Discuss my workflow03
AI creative production
Content with your signature.
Product photography, campaign visuals and video. A consistent creative direction, from concept to final assets.
Discuss my content
KAMEL
SULEIMANFOUNDER / NAWA STUDIO
SULEIMANFOUNDER / NAWA STUDIO
07 / KAMEL SULEIMAN · THE FOUNDER
I connect the idea, the image and the system.
I’m Kamel Suleiman, founder of NAWA Studio. I combine full-stack development, AI-assisted content creation and workflow automation to build things a real business can put to work.
I start with the brand’s need: how it looks, how it connects with customers and how its team operates. Then I connect creative direction to technical execution—from the first idea to operation and improvement.
AI solutionsFull-stack developmentCreative productionAutomation & agents
Talk to Kamel on WhatsApp ↗054 907 858801 ↗
YAFA / Retail operating system
POS, branches, stock, invoices and sales intelligence, with a storefront and AI experiences.
02 ↗NAWA / Creative production
Advertising direction, editorial images and campaign films with a structured production and review process.
03 ↗AI AGENTS / Knowledge & conversation
A voice assistant introducing the work and services, and agents designed around business context.
KH
Together with Khalil HamoudiTechnical partner and lead developer. A team connecting creative direction, development and operation.
08 / LET’S TALK ABOUT YOUR BUSINESS
What would you like to build?
Tell us a little about your business. We’ll review your request and get in touch to arrange a focused, 20-minute discovery call.
Prefer email?kamelforbusiness@gmail.com ↗
Or contact us on WhatsApp 054 907 8588 ↗How we use your enquiry
With your permission, NAWA stores your name, business, contact details, project description, preferred callback time and consent time in its private enquiry inbox to respond to this request. We record the page section where you started. No marketing subscription is created. To ask about or delete your enquiry, email us. kamelforbusiness@gmail.com